One interesting finding is that the rural R1 on this criteria is equivalent to different catego ries of urban SEC, perhaps partly due to the intrinsic felt need of the category and partly due to the marketing effort aimed at it. In televisions, R1 is equivalent in sophistication to D and R2 to E1; in personal transport, R1 is actually equivalent to B2; in oral care and skin care, R1 is equivalent to C in consumption sophistication. |
