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  Reading change in India and making sense of it is pretty tricky because of the way India changes. It morphs almost like a huge mass moving with a small acceleration.

Much of India was born after liberalization. The first non-socialist generation has grown up. Women, the last bastion of change, are changing too. Welcome to the vocabulary of changing India - creeping trends, slow burry, tipping points, confluence of events.  



Tales from modern Consumer India
Willing spirit, weak flesh
Danger: A vulnerable consumer base
The Lamplit Sales Graph
Innovate India's way to modernity
Understanding consumer India better
The Shatabdi: A metaphor for the new middle class India
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