India is even more heterogeneous than China, with immense possibilities. Here, factors like income, age, occupation, residence, education etc determines current consumption sophistication and spends.
To make sense of this and read the future, in periods of furious churn like today, mental models of demand structures and drivers are essential to pick early signals of opportunities and threats. That's what this section is about.
India is even more heterogeneous than China, with immense possibilities. Here, factors like income, age, occupation, residence, education etc determines current consumption sophistication and spends.
